What Is A Logo? To understand what a logo is, we first must understand what the main purpose of logos is. The design process must aim to make the logo immediately recognizable, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a company’s commercial brand or economic entity, and its shapes, colors, fonts, and images usually are strikingly different from...

One of the most dynamic tools graphic designers use to create great logos is the symbol.. When designing a company logo one of the main things is to define the identity, i.e. to represent clearly who the company is and how it would like to be perceived. A masterfully executed logo materializes the identity for the user and all those who interact with the logo. Now, as designers, we have to recognize...